Description
Located in the heart of San Francisco, the Asian Art Museum is home to one of the world’s finest collections of Asian art, boasting thousands of awe-inspiring artworks. Dynamic special exhibitions, cultural celebrations, and public programs for all ages provide rich art experiences that unlock the past and spark questions about the future.

Objective
The brand proposal invites people to visit the Asian Art Museum through a bold, colorful, vivid branding system, inspired by exhibits on display. By using geometric shapes, the brand complements the art without taking away from it. Because there are an endless amount of possibilities for design, this results in a system that is cohesive yet flexible.

Categories
Rebranding, environmental, signage & wayfinding