Description
This rebrand proposal revitalizes Sega through a series of three books: The Visual Strategy Guide, The Visual Development Guide, and The Visual Standards Guide.

Objective
The new Sega will evolve beyond simply giving people the ability to play games. The brand will create long-lasting memories and give people the experience of a lifetime by providing a wide range of products and services that entertain people, making the world less mundane. Multiple avenues will keep the public’s attention. The brand will create partnerships with companies so users can learn and adapt, giving the people the best of the best. We will level up, and so will you.

Categories
Rebranding, editorial, digital

We give people who seek progress the invigoration, the drive, and the experience to reach the next level of excellence because living to the fullest is life’s greatest achievement.